Visual merchandising is one of a retailer’s most valuable assets. When done well, it can drive sales, inspire customer loyalty, improve the buying experience and communicate a brand’s core values. This course provides a comprehensive overview of the principles and practices of visual merchandising. Although it focuses primarily on a traditional retail environment, much of the material is also relevant to other art and design-based contexts, such as exhibition design, interior design, ecommerce web design and event planning.
The course addresses numerous practical aspects of visual merchandising, including the use of planograms, brand communication, launching sales campaigns and arranging seasonal displays. You will learn what drives a customer to make a purchase, and how to appeal to the shopper’s senses so they feel inclined to buy a product. Whether you’re a small business owner, someone looking to break into retail, or simply passionate about the visual arts, you’ll develop a working knowledge of all key areas of visual merchandising.
What you will learn:
- What visual merchandising is, why it plays a vital role in retail, and how practices have changed over time
- The various internal and external displays a visual merchandiser will create, the principles of good display design, and how planograms guide day-to-day work
- How visual merchandisers choose, dress and style mannequins
- The most common fixtures and fittings used to construct eye-catching displays
- Why understanding effective store layout principles matters, and how layouts are put together
- How to display home furnishings and related products to promote sales and engagement
- The challenges of displaying shoes and accessories, and common presentation techniques
- How visual merchandisers help ensure the success of sales and promotions
- The most pressing issues facing retailers today and how they shape visual merchandising roles
- How to start and develop a career in visual merchandising, and alternative career paths
Course content
10 modules · 12 hours of learning
- Module 1: What Is Visual Merchandising?
- Module 2: General Principles in Putting Displays Together
- Module 3: Mannequins
- Module 4: Stands and Other Store Fixtures Used in Visual Merchandising
- Module 5: Planning Store Layouts
- Module 6: Displaying Home Accessories, Homeware and Food
- Module 7: Merchandising Shoes and Fashion Accessories
- Module 8: Creating Effective Sales and Clearance Campaigns
- Module 9: Issues in 21st Century Visual Merchandising
- Module 10: Starting and Furthering Your Career as a Visual Merchandiser
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