If your business relies on social media and website traffic to attract customers, having employees with the right skills to execute a clearly defined and effective social media strategy is essential.
Blogging is an increasingly popular and effective way for businesses to communicate with their customers, and this Blog Creation & Management Certification gives your employees all the skills and knowledge they need to get started in this fast-growing area.
What’s covered in the course:
- The basics of blogging, including key terms, the history and current uses of blogs, and how they can be effective
- How to set up a blog, including choosing domain names and hosts, or selecting a blog hosting service
- How to choose blog topics that resonate with the target audience and are interesting, unique and beneficial to the business
- Tips for producing high-quality written and visual content, and the importance of using media
- How to use blogs to engage customers and grow the business
- How to make money from blogging, including advertising, promotions and converting readers into customers
- How networking with other bloggers can expand your audience and generate ideas
- Links between blogs and other social media platforms, and how to maximise exposure by engaging with users elsewhere
- How to stay protected from online security and safety threats
This course comprises 10 modules and around 15 hours of learning. It sits within our advertising and marketing and CPD courses categories.
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