Have you ever browsed an online store, only to have the products you viewed follow you from website to website? This is how retargeting works, and it is an excellent way to convert web browsers into customers.
Retargeting ensures your brand gets in front of those who have already expressed an interest in you, over and over again. Studies show that repeated exposure to a brand, its ads and its messages can have a positive effect on your bottom line – research indicates that 70% of people exposed to retargeting ads return to the original site to complete the transaction.
This course goes into detail on retargeting across various web platforms, beginning with an introduction to the concept, its benefits and examples, before covering how you can use Google AdWords and Analytics in your remarketing campaign, retargeting on Facebook using tools such as Facebook Pixel, and retargeting on other platforms such as Twitter and Instagram.
You will learn
- What retargeting is and why it should be a key part of your online marketing strategy
- How to remarket using Google
- Why you should learn more about Facebook Pixel
- The various ways you can use Facebook Ads to reach out to your customers
- What to do if you do not have the time or experience required to create your own retargeting campaigns
Course content
4 modules · 2.5 hours of learning, covering introduction to retargeting, retargeting on Google, retargeting on Facebook, and retargeting on other platforms.
This course is part of our Advertising & Marketing courses, and pairs well with our wider Business courses.
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