Customer testimonials are an effective way in which to inspire trust in prospective clients, overcome doubts that they may have regarding your product or service and improve your company’s reputation.
However, obtaining strong testimonials requires good timing, a basic understanding of consumer psychology and an understanding of how a testimonial should be structured.
This course will teach you how to get clear, persuasive testimonials from satisfied customers.
You will Learn:
- Why customer testimonials should play a key role in your marketing and advertising strategy and the components of a strong testimonial
- When to ask a satisfied customer for a testimonial
- How to use structured e-mails, surveys and feedback forms in order to help you compile a great testimonial
- How to solicit feedback without breaking the law or misrepresenting your product
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Course content
4 modules · 3 hours of learning
- Module 01: What Does a Good Testimonial Look Like? (includes quiz)
- Module 01: What Does a Good Testimonial Look Like? (video)
- Module 02: When and How to Ask for Testimonials (includes quiz)
- Module 02: When and How to Ask for Testimonials (video)
- Module 03: How to Use Email Templates and Surveys to Obtain Testimonials (includes quiz)
- Module 03: How to Use Email Templates and Surveys to Obtain Testimonials (video)
- Module 04: Complying with the Law when Obtaining Testimonials (includes quiz)
- Module 04: Complying with the Law when Obtaining Testimonials (video)
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