Creating a Marketing Plan Certification

A good marketing plan is essential for keeping a business on track. If you do not know how you will be promoting a product or service, you will not maximise your profits or build a loyal following. You may end up targeting the wrong audience, wasting time and money as a result.

This course will take you through the process of drawing up a marketing plan. You will learn how to conduct background research, structure the plan and put it into action.

You will learn:

• The 4 reasons why making a marketing plan is so important to the overall health and development of a business
• How to put together a comprehensive marketing plan in 5 steps and the rationale behind each stage
• Why you may need an online marketing plan, the structure of a good online marketing plan and why you need to consider search engine optimisation (SEO)
• The general principles you need to follow when researching, finalising and double-checking your plan
• Five ways to put your plan into action, when to ask for help and how to monitor your progress

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