If you have individuals in your organisation responsible for advertising and marketing strategies and initiatives, this comprehensive course can help them consolidate their existing knowledge and learn new skills. It is split into 18 concise 30-minute modules, organised by topic, so students can study at their own pace around existing work commitments.
What’s covered
- An overview of the differences between advertising and marketing, and different types of marketing strategy
- An understanding of media planning, including the processes within it and the importance of scheduling
- How to use market research to understand customer needs and effectively meet their expectations
- Tips on creating great advertising campaigns, and a definition of viral and social media marketing
- How to purchase advertising space that works for your target market, and the different types available
- A summary of laws and regulations relating to advertising in the UK
- Common mistakes made in advertising and how to avoid them
- Tips on progressing a career in advertising and marketing
- Common advertising abbreviations in general use, and examples of effective adverts
Course content
This course has 18 modules and around 15 hours of learning, covering advertising and marketing strategy, media planning, market research, budgeting, advertising campaigns, buying advertising space, viral and social media marketing, avoiding pitfalls, advertising law in the UK, print and online advertising, and career opportunities.
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