The world of marketing changed exponentially with the introduction of social media. Not only did social media platforms allow for a major expansion in marketing demographic outreach, but they introduced an affordable avenue for businesses and companies to market their brand.
Since its inception in 2010, Instagram rapidly became a sought-after platform for marketing. As with any form of marketing, Instagram marketing requires research, legwork and a budget. However, the potential to reach the masses is far greater than with any other platform for product marketing, whether print, digital or social media.
This Instagram Marketing course looks at the brief history of Instagram to gain a better understanding of how the platform works, and how to use it effectively as a means of domestic and global brand outreach to maximise the potential for success.
You will learn
- The history of Instagram
- The role that Instagram marketing plays
- The formula for Instagram’s success
- Defining business goals and setting marketing objectives
- How to create a content strategy
- How to define your target market on Instagram
- Instagram marketing challenges
- How to take advantage of Instagram tools
Marketing requires a good bit of research. It is important to clearly identify a brand and to market the product or service to the right demographic. Although Instagram is a social media platform, it is not exempt from the rules of efficient marketing. It is estimated that 95 million photos and videos are shared via Instagram every day, so to ensure a brand is not lost within the sea of many brands and businesses, the correct target audience needs to be identified.
Course content: 4 modules · 2.5 hours of learning, each with a quiz: The History of Instagram & Successful Marketing Campaigns; Define Business Goals, Set Marketing Objectives & Create Content Strategy; How to Define Your Target Market on Instagram; and The Challenges of Instagram Marketing & How to Take Advantage of Instagram Tools.
Browse more courses in our Advertising & Marketing category or the full CPD course library at Skills Pad.
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