As companies strive to boost their branding and improve revenues, the marketing department is at the forefront of driving the company’s image in the marketplace.
Responsible for the company’s product profile and advertising, the marketing department is the creative energy behind product sales.
This marketing certificate includes 15 easy-to-study modules, describing the knowledge and skills required in order to enter into and advance in this field.
There are no entry requirements, so employees who are currently working in a marketing role or wish to move in that direction will benefit from this industry-accredited course.
What’s covered in the course?
- The course begins with a definition and outline of the functions of marketing and how it is aligned to, but different from, the sales function. Marketing’s pivotal role in driving the success of the company is a theme that runs throughout the course.
- Marketing is a strategic function and therefore requires a complete understanding of the business, its customers and its products. Failure to consider any of these key variables results in a less-than-optimum presence in the market. These elements are covered in modules on the importance of marketing and its roles and the fundamentals of marketing.
- Marketing must understand the difference between customers’ needs and wants and be able to target these needs. For this, market information and analysis is fundamental to the marketer’s success, as well as knowledge of the business’s competition.
- A study of the basic marketing mix (product, price, promotion, place) encourages students to analyse their own marketing environment in a practical, hands-on way.
- Creating a marketing plan that incorporates both offline and online marketing strategies, and setting budgets for the plan in order to optimise your marketing spend, rounds off the course content.
Course content
15 modules · 8 hours of learning
- Module 1: Marketing – Its Definition and Reasons for its Use
- Module 2: The Importance of Marketing and its Roles
- Module 3: The Fundamentals of Marketing
- Module 4: Understanding Customer Needs for Marketing Purposes
- Module 5: Getting to Grips with the Marketing Environment
- Module 6: The Different Forms of Marketing
- Module 7: The Four P’s of Marketing
- Module 8: Offline Marketing
- Module 9: Online Marketing
- Module 10: Creating a Marketing Plan
- Module 11: Dealing with Budget Restraints and Getting Value for Money
- Module 12: Evaluating the Success of the Marketing Plan
- Module 13: Key Mistakes to Avoid Making with Marketing
- Module 14: Important Marketing Tools to Use to Your Advantage
- Module 15: Key Bullet Points for Anybody to Keep in Mind About Marketing
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