Google’s search engine handles billions of searches per day, and over 80 percent of shoppers search for a product or service online before making their final purchase, even if they intend to buy in-store. Taken together, these numbers mean that ignoring Google as a marketing channel comes at your own peril. Learning how to use Google Ads can help your brand expand its reach in a cost-effective way.
This course goes into detail on Google Ads to give you the tools you need to succeed. It begins with a brief introduction, including key definitions you need to know, before giving you an in-depth review of keywords so you can choose the best ones for your needs. It then explains how to create an ad, ad group and ad campaign, and finally covers the importance of monitoring your Google Ads progress.
You will learn:
- The definition of pay-per-click advertising and how it works
- Which keyword research tools are the best and what information they can provide
- Tips on narrowing down a list of keywords to those relevant to your purposes
- What ad groups and ad campaigns are and how you can take advantage of them
- Which reports you can generate to make monitoring your Google Ads progress easy
This course is part of our Advertising & Marketing courses and our wider CPD course collection. Course content: 4 modules · 2.5 hours of learning.
Reviews
There are no reviews yet.