Customer testimonials are an effective way to inspire trust in prospective clients, overcome doubts about your product or service, and improve your company’s reputation.
However, obtaining strong testimonials requires good timing, a basic understanding of consumer psychology, and an understanding of how a testimonial should be structured. This course teaches you how to get clear, persuasive testimonials from satisfied customers.
You will learn:
- Why customer testimonials should play a key role in your marketing and advertising strategy, and the components of a strong testimonial
- When to ask a satisfied customer for a testimonial
- How to use structured emails, surveys and feedback forms to help compile a great testimonial
- How to solicit feedback without breaking the law or misrepresenting your product
The course runs across 4 modules (around 3 hours of learning): What Does a Good Testimonial Look Like?, When and How to Ask for Testimonials, How to Use Email Templates and Surveys to Obtain Testimonials, and Complying with the Law when Obtaining Testimonials.
This course is part of our Advertising & Marketing courses, alongside our full CPD-accredited courses. See our training programmes for related options.
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