Over the past 25 years, the commercial landscape has undergone a seismic shift. Rather than relying solely on bricks-and-mortar stores and offices for revenue, businesses are increasingly using the internet to generate sales.
This course explores the history of e-commerce, its current role in the commercial landscape and its broader implications for society, including the technology that makes e-commerce possible and what the future may hold.
You will gain a practical insight into how consumers can make the most of e-commerce, how to get the best deals when buying goods and services online, and how you can use the internet to begin or expand your own business.
- The history of e-commerce and what it means not only for the retail landscape but for society as a whole
- How to navigate and use the most widely-used online retailers when buying goods and services
- How to sell products and services online – whatever you want to sell, there is an online platform to meet your needs
- Why your business may benefit from an online store, and how to set up a shop that will boost your revenue
- The advantages of running an internet-based business, and practical considerations to bear in mind when starting out
- How online sellers make money by promoting other people’s products and services, and how you can generate income as an affiliate marketer
- How businesses use internet-based advertising to promote their products and services online
- How to offer freelance services via the internet, and how to work with online freelancers
- How to keep yourself safe when buying and selling online
- The future of e-commerce, and the trends that look set to continue in the coming years
The course spans 11 modules (around 12 hours of learning) and sits within our Advertising & Marketing courses, part of our wider CPD Courses range.
Reviews
There are no reviews yet.