Successful marketing is an art form and it can take years to fully appreciate the nuances of promoting and selling a product. However, the basic principles are relatively straightforward. When you understand the “Four Ps” of marketing, you are in a good position to target your audience and drive sales.
In this course, you will receive an overview of the “Four Ps” and learn how you can implement them into your own marketing strategy. The course offers practical solutions for making the most of this model alongside basic marketing theory.
You Will Learn:
- What the Four Ps are, why they are so important and how they relate to one another
- How to use the Four Ps when putting together a marketing plan and researching your target demographic
- How to use the Four Ps in the earliest stages of product development and how to stay focused when applying the model
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Course content
3 modules · 3 hours of learning
- Module 01: Introduction (includes quiz)
- Module 01: Introduction (video)
- Module 02: How to Implement the Four P’s into your Marketing Strategy (includes quiz)
- Module 02: How to Implement the Four P’s into your Marketing Strategy (video)
- Module 03: Utilising Your Knowledge of the Four P’s (includes quiz)
- Module 03: Utilising Your Knowledge of the Four P’s (video)
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