Sales Talk – Understanding the Jargon Certification

Every industry has its own jargon, and sales is no exception. To an outsider, or those new to working in sales, these terms are often confusing. Furthermore, there are often unspoken rules – for example, rules governing when you should and should not use sales jargon – that can take a while to figure out.

In this course, you will learn not only what sales jargon means, but how sales people use it and when. You will learn how jargon is used to convey sales messages in everyday situations and what happens when it is used inappropriately.

You Will Learn:

• Why everyone who works in sales, or works alongside salespeople, should familiarise themselves with sales jargon
• How sales talk works and the different types of selling approaches in common use
• The purpose of sales jargon and how it can help a salesperson emphasise a message or build rapport with a customer
• Fifteen pieces of sales jargon that you need to learn
• When you should not use sales jargon and the seven words and phrases you should never use

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