Customers sometimes buy a product immediately on discovering it, but they often move through several stages between first becoming aware of a product and finalising the purchase. These stages make up what is known as a sales funnel.
This course explains the structure of an online sales funnel and how marketers use them to persuade customers to spend their money.
You will learn
- The two reasons online businesses construct sales funnels
- What a lead magnet is, and how it draws potential clients into a sales funnel
- The four main stages of a typical sales funnel
- How marketers use blogging and social media to drive traffic to their sales funnels
- Why creating buyer personas can make a sales funnel more successful
The course comprises 1 module across 0.75 hours of learning. Browse more business courses or view the full CPD course range at Skills Pad.
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