The Professional Retail Management Certification course is a 19 module online course, designed to prepare the employee for a career in retail management.
From sales to marketing, merchandising to pricing, customer service to staffing, this course provides the required knowledge and skills, to enter into or advance in the exciting world of retail sales management.
What’s Covered In The Course?
Some of the aspects that the team member can expect to learn include:
- An insight into retail management – what it is and why it is important today;
- An understanding of the impact of merchandising and pricing within the business;
- Sales, working at a point of sale, attitude and customer service;
- How to identify different customer behaviours, to ensure that the business provides its clients with the best service at all times;
- Customer communication and how important this is to the success of the business;
- The retail environment and what to expect – the do’s and don’ts that your employee should respect;
- How to build a long term relationship with the organisation’s customers;
- The importance of stock management and how to effectively manage stock;
- Insider knowledge into choosing an ideal store location;
- The importance of proper store layout and design;
- The logistics of supplying and receiving stock;
- Retail security systems and the procedures that must be in place;
- How to build a successful team and the importance of team communication;
- Multi-channel retailing and retail marketing and how this can help to boost the business;
- The importance of brand management;
- The essential health and safety procedures that must be in place;
- The trading constitution and customer laws relating to your business.
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Course content
19 modules · 10 hours of learning
- Module 1: A Short Introduction to the Concept of Retail Management
- Module 1: A Short Introduction to the Concept of Retail Management
- Module 2 : Understanding the Role of Merchandising and Pricing
- Module 2 : Understanding the Role of Merchandising and Pricing
- Module 3 : The Sales Process and Dealing with Customers at the Checkout
- Module 3 : The Sales Process and Dealing with Customers at the Checkout
- Module 4 : Getting to Grips with Consumer Behaviour
- Module 4 : Getting to Grips with Consumer Behaviour
- Module 5 : Taking Trends and Targeting Customers Effectively
- Module 5 : Taking Trends and Targeting Customers Effectively
- Module 6 : The Importance of Communicating with Customers
- Module 6 : The Importance of Communicating with Customers
- Module 7 : Getting to Grips with the Retail Environment
- Module 7 : Getting to Grips with the Retail Environment
- Module 8 : Buying Products and Building that Relationship
- Module 8 : Buying Products and Building that Relationship
- Module 9 : Dealing with the Management of Stock
- Module 9 : Dealing with the Management of Stock
- Module 10 : Selecting the Store Location
- Module 10 : Selecting the Store Location
- Module 11 : The Psychology of the Retail Layout
- Module 11 : The Psychology of the Retail Layout
- Module 12 : Dealing with Suppliers and Receiving Goods
- Module 12 : Dealing with Suppliers and Receiving Goods
- Module 13 : Considering Security and Security Procedures
- Module 13 : Considering Security and Security Procedures
- Module 14 : Getting your Team Together and Communicating
- Module 14 : Getting your Team Together and Communicating
- Module 15: Selling in Multiple Channels
- Module 15: Selling in Multiple Channels
- Module 16: The Keys to Basic Retail Marketing
- Module 16: The Keys to Basic Retail Marketing
- Module 17: Managing Your Brand
- Module 17: Managing Your Brand
- Module 18: Health & Safety for Retail Stores
- Module 18: Health & Safety for Retail Stores
- Module 19: Customer Rights and Your Position as a Trader
- Module 19: Customer Rights and Your Position as a Trader
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