Setting the correct pricing can have a host of important business implications. Evaluating pricing for your product matters not only for profits, but also for how it fits with your wider marketing strategy. Charging a fair price for your product or service means evaluating perceptions and understanding the market, with several factors playing a role, including competitors’ rates, your experience and brand name, value perceptions and negotiated rates.
Many small businesses use pricing to shift market share, generate revenue and compete effectively. Pricing is about far more than justifying the bottom line — it can help establish your market position and set the stage for future business strategy.
What’s covered in the course
- The difference between haggling and negotiation, and how to use the good-cop, bad-cop routine successfully during negotiations
- The advantages of naming the price first, and how to lead a negotiation and set range parameters
- Pricing strategies for Kindle and paperback books
- How freelancers should price their work initially and when to increase prices
- How to use discounts and promotions, and the role of value perception in setting price
- How to price apps and understand SEO algorithms on ecommerce sites
- Pricing tactics and suggestions for extending customer lifetime value
The course contains 16 modules (around 5 hours of learning).
Discover more in our Business courses, or browse our Sales & Customer Service courses for related selling skills.
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