The marketing landscape has changed dramatically over the last decade, with the rise in social media usage and popularity. A decade ago, platforms like Facebook and Twitter (X) were used purely as advertising options; today, social media is often the first choice for marketing.
Most marketers agree that social media marketing is an important part of their business, and the majority of marketers worldwide now use it. However, with so many platforms available, it can be challenging to navigate each one successfully. The primary goal of the seller plays a big part in deciding which platform to use for the best consumer outreach, and each platform has its own nuances, niches and way of operating.
Once you identify the best way to navigate each platform, the benefits of social media marketing are considerable.
What you will learn:
- How to increase brand recognition through social media marketing
- How to use social media to boost website SEO
- How to decrease marketing costs with social media marketing
- How to ensure better customer experience and satisfaction through social media marketing
This 4-module course offers around 2.5 hours of learning, each including a quiz. It sits within our Advertising & Marketing courses and CPD courses — see our related IT & Computing courses for more on website SEO.
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