This 19-module online course is designed to prepare learners for a career in retail management, covering everything from sales and marketing to merchandising, pricing, customer service and staffing.
From entering the retail sector to advancing into a management role, this course provides the knowledge and skills needed to succeed in retail sales management.
What’s covered in the course?
- An insight into retail management and why it matters today
- The impact of merchandising and pricing on the business
- Sales, point-of-sale procedures, attitude and customer service
- How to identify different customer behaviours to deliver the best service
- The importance of customer communication to business success
- What to expect in the retail environment, including key dos and don’ts
- How to build long-term relationships with customers
- Stock management and how to control it effectively
- Choosing an ideal store location and designing an effective store layout
- The logistics of supplying and receiving stock, and retail security procedures
- Building a successful team and communicating effectively within it
- Multi-channel retailing, retail marketing and brand management
- Essential health and safety procedures for retail environments
- Trading standards and the customer laws that apply to your business
The course runs to 19 modules and around 10 hours of learning. Explore more of our business courses or browse our full CPD-accredited course library to continue developing your skills.
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