In nearly every sector, knowing how to market yourself or your business digitally is an invaluable skill. Any organisation that wants to succeed needs a strong online presence, so the demand for people who can market effectively in this format has never been higher. Our Digital Marketing Level 2 course is delivered entirely online, giving your team the freedom to study wherever and whenever suits them — taking around 15 hours to complete, though this varies by learner.
Across 10 modules, learners build a solid grasp of what it takes to work in digital marketing, with a test after each module to reinforce the concepts. After the final exam, successful learners receive a fully accredited certificate that can be printed or posted.
This course covers:
- The basics of digital marketing, including current trends and why it matters
- Search engine optimisation (SEO) and search engine marketing (SEM)
- Creating and structuring websites for marketing purposes
- Using email for marketing
- Social media tools and strategies for reaching more clients
- Using web analytics to maximise your marketing strategy
- The rules and regulations digital marketers must follow
Explore more of our advertising and marketing courses or browse the full CPD course library at Skills Pad.
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