A good marketing plan is essential for keeping a business on track. If you do not know how you will promote a product or service, you will not maximise your profits or build a loyal following, and you may end up targeting the wrong audience, wasting time and money as a result.
This course takes you through the process of drawing up a marketing plan. You will learn how to conduct background research, structure the plan and put it into action.
You will learn:
- The four reasons why creating a marketing plan is so important to the overall health and development of a business
- How to put together a comprehensive marketing plan in five steps, and the rationale behind each stage
- Why you may need an online marketing plan, the structure of a good online marketing plan, and why you need to consider search engine optimisation (SEO)
- The general principles to follow when researching, finalising and double-checking your plan
- Five ways to put your plan into action, when to ask for help, and how to monitor your progress
This certification course is delivered across five modules, each including a short quiz, with around one hour of learning in total.
Browse our full range of advertising and marketing courses, or see our wider selection of CPD-recognised courses at Skills Pad.
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