Search Engine Optimisation (SEO) involves optimising your website so it can be better found and ranked in search engines.
With so many businesses and brands competing for the top spots on Google and other search engines, it’s important to understand the latest trends and SEO techniques so you can implement them and make them work for your business.
This course provides an introduction to SEO and aims to equip you with the skills needed to optimise your site, make your business more visible on search engines, drive more organic traffic and improve conversion rates.
You will learn:
- What SEO is, and how search engines rank websites
- The various on-site and off-site SEO techniques used to improve website ranking
- What backlinks are, their importance in SEO, and how to obtain them
- The benefits of internal linking, and how this can be done
- What local search optimisation is and techniques to improve your ranking in local search results
- The difference between SEO and PPC
This 5-module course offers around 3 hours of learning, each including a quiz. It sits within our Advertising & Marketing courses and CPD courses — explore our full range of programmes to build your digital marketing skills.
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