Successful marketing is an art form, and it can take years to fully appreciate its nuances. However, the basic principles are relatively straightforward. Once you understand the “Four Ps” of marketing, you are in a good position to target your audience and drive sales.
This course gives you an overview of the Four Ps and how to implement them in your own marketing strategy, offering practical solutions for making the most of this model alongside basic marketing theory.
You will learn:
- What the Four Ps are, why they are so important and how they relate to one another
- How to use the Four Ps when putting together a marketing plan and researching your target demographic
- How to use the Four Ps in the earliest stages of product development, and how to stay focused when applying the model
This course is part of our Advertising & Marketing courses, alongside our wider CPD Courses collection.
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