The art of persuasion is difficult to master but is an invaluable skill to possess. No one wants to rely on coercion or aggressive tactics to get their point across or find common ground on an issue. Persuasion is based on reasoning and understanding rather than hostility or threats, making it the best way to convince someone that your way of doing things is the preferred one.
This course explains how to develop your own persuasive skills, beginning with what motivates human behaviour, before moving on to Aristotle’s persuasive techniques, which are still very relevant today. It finishes with the steps you should take to ensure your argument is persuasive, in both speech and the written word.
You will learn:
- The five main influencers of human behaviour and how you should respond to them
- The four modes of persuasion and how they can be applied today
- How persuasive techniques can be used for good or bad intentions
- How to use Monroe’s Motivated Sequence to your advantage
This course sits within our Personal Development courses, part of our broader CPD Courses collection.
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