Strategic Planning / Mission Statement Certification

Mission statements are an important aspect of any business, especially start-ups. They describe many elements of a business, including why it is in operation. Strategic planning goes hand in hand with the creation and delivery of mission statements, guiding businesses and their operations in many ways – it can be the link between a business and its success.

This course introduces mission statements and strategic planning and their roles in business. We explain the phrase ‘mission statement’ and give a detailed description of what it is. The course also defines a strategic plan and states the main components of mission statements to help you better understand the concept.

We then briefly describe how to create a mission statement and provide a sample statement to help illustrate the idea. We also explain how a business can create a good strategic plan to help realise its mission statement, and the link between the two.

We also discuss what happens when a strategic plan fails or a business is unable to realise its mission statement, either wholly or in part. Different terms related to strategic planning, such as mission, vision and values, are also differentiated. Finally, we cover the benefits of strategic planning and mission statements in any business.

You will learn:

• The definition of strategic planning and mission statements
• What a mission plan or strategic planning entails
• The difference between a strategic plan and a mission statement
• The main components of a mission statement and how to create one
• How to create a mission statement and a strategic plan
• The relationship between a strategic plan and mission statements
• What happens if a mission statement or strategic plan fails
• The differences between terms such as mission, vision, strategy, values and a balanced scorecard
• The benefits of strategic planning and writing mission statements

The course is made up of 1 module and around 0.75 hours of learning, including a quiz.

This course is part of our Administration & HR courses and our wider CPD Courses collection. See our full training programmes for related business qualifications.