Negotiating is a key sales skill that can make all the difference to closing or losing a deal. Negotiation is something of an art form, but with practice and patience, any salesperson can learn it. This course teaches the principles behind successful negotiation and gives you practical tips to sharpen your skills.
You will learn how to use your emotional and cognitive intelligence to strike the best possible deal with a client, and when you should abandon attempts at further negotiation. We also look at the “3 Ps” model and how it can further your understanding of the selling process, across 4 modules and around 45 minutes of learning.
You will learn:
- Why you need to understand the nature and purpose of negotiation, and seven basic rules to follow
- Five negotiation strategies that will enhance your rapport with a prospect and increase your chances of closing a deal
- Six pitfalls to avoid when negotiating with a prospect
- How the “3 Ps” model can help you navigate the sales process
This course is part of our Business training range. If sales is your focus, also see our Sales & Customer Service training category.



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