Negotiating is a key sales skill that can make all the difference to closing or losing a deal. Negotiation is something of an art form, but with practice and patience, any salesperson can learn it. This course will teach you the principles behind successful negotiation and give you practical tips that will sharpen your skills.
You will learn how to use your emotional and cognitive intelligence to strike the best possible deal with a client, and learn when you should abandon attempts at further negotiation. We will also look at the “3 Ps” model and how it can further your understanding of the selling process.
You Will Learn:
- Why you need to understand the nature and purpose of negotiation, and seven basic rules you need to follow
- Five negotiation strategies that will enhance your rapport with a prospect and increase your chances of closing a deal
- Six pitfalls to avoid when negotiating with a prospect
- How the “3 Ps” model can help you navigate the sales process
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Course content
4 modules · 0.75 hours of learning
- Module 01: Introduction (includes quiz)
- Module 01: Introduction (video)
- Module 02: Negotiation Skills (includes quiz)
- Module 02: Negotiation Skills (video)
- Module 03: The Key Points to Avoid When Negotiating (includes quiz)
- Module 03: The Key Points to Avoid When Negotiating (video)
- Module 04: The Concept of the Three P’s (includes quiz)
- Module 04: The Concept of the Three P's (video)


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