This course is excellent for first-time and newly appointed key account managers. As it is the role of the key account manager to nurture and foster relationships with your most important customers — and, in larger companies, to manage the team responsible for handling a certain account or group of accounts — it is vital that the KAM has the necessary skills and knowledge.
In this course, learners will discover how to manage their accounts, how to manage their team of account managers, how to improve customer and account relations, and how to overcome barriers to growth. The course also covers investment versus return, objective and target-setting, and networking.
What’s covered in the course:
- An overview of what key account management is and what it entails
- The duties and responsibilities of the key account manager role and how they can be performed effectively
- Methods that help prioritise personal workload, so tasks are delegated and completed in a timely manner
- How to research various types of customers and their different needs
- Tips and advice for prioritising team tasks, projects and other jobs in the workplace
- Identifying and assessing personal strengths and weaknesses, so they can be effectively used or enhanced
- How to plan a strategy for all key accounts
- How to recognise and deal with potential and real threats in the workplace
- How to manage workplace relationships for the greatest benefit of everyone involved
- How to network with customers and their key account staff
The course comprises 5 modules and around 6 hours of learning. See more in our business courses or browse our full CPD course library.
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