Email is unavoidable in today’s workplace. Regardless of industry, sector or position, you are bound to use email in some capacity at some point in your career. Employees need to understand how to use email properly in a workplace context, and employers must be able to develop and implement email policies that reflect the values and goals of the organisation, while staying within the legal framework governing email communication with clients.
This course goes into detail about email management and ethics, giving you the tools you need to conduct your business through email without alienating customers or breaking the law. It begins with general information about email, including how it is often misused in the workplace, before covering proper email etiquette and anti-spam legislation and practices. Finally, it details the steps involved in creating an ethical email policy.
What you will learn
- The purpose of workplace email
- The difference between encrypted and unencrypted messages
- How you should craft the contents of an email
- The relevant pieces of UK law relating to email marketing
- Why you should create a written email policy
- How to create a robust policy that includes everything you need
Course content
This course has 4 modules and around 2.5 hours of learning, each including a quiz: Workplace Email Basics; Workplace Email Etiquette; Anti-Spam Practices; and Creating an Ethical Email Policy.
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