The entire sales landscape has changed dramatically in the last decade, with businesses seeking new strategies and shifting sales models — pushing for streamlined internal sales processes that require significant changes to roles, skills, technology and organisational structure.
Businesses and individuals who learn to thrive in this rapidly changing environment can grasp the opportunity to dynamically respond to changing customer requirements. Customer-centric, internally aligned sales and service models support customers to purchase products aligned to their needs — increasing trust, loyalty and revenue.
This course is designed for sales staff at all levels to help you understand, respond to and thrive under modern, dynamic sales models. It covers key concepts vital to implementing processes that drive competitive advantage and increase market share, supported by practical examples, templates and opportunities to practise the skills needed to convert leads into sales in today’s saturated global markets.
What You Will Learn:
- How sales and service roles have changed and the opportunities this presents
- How to support and manage internet-savvy, highly informed modern consumers
- Why salespeople need to reframe products and services as solutions to customer problems
- How to use effective questioning to qualify leads and gather vital information about needs
- How to direct the buying journey and successfully input at each stage
- Simple techniques for resolving objections and ensuring the prospect is ready to close
- How and why gaining trust is so vital in the age of social media
- The concept of lead scoring and how it’s used to optimise effort and maximise profitability
This course is part of our Business courses, alongside our dedicated Sales & Customer Service courses at Skills Pad.
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